Thinking on property video & marketing
Practical pieces for developers, agents and architects weighing up how — and when — to put video behind a scheme.
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Property video production for developers, London
Forty three per cent of the new London office space completing in 2026 was let before it was finished. A page for developers, landlords and leasing teams on what film is for in each of the four windows of a scheme, how we film a site that is still being built, and what actually moves the cost.
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Why a journey contract is six visits and not one film at the end
Every developer asks the same question: why film a building while it is half finished instead of once, properly, at completion. Film House answers it. Six visits between September 2025 and March 2026, six films, and the two things that only exist while the build is live.
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Filming a development while it is being built
The in-build journey film service page: what a narrative build film is, how it differs from time-lapse, the Film House proof, and three cadences to run it on.
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Commissioning a film for a commercial scheme: what to have ready before you call anyone
A practical guide for the person told to get a film made for a commercial scheme: what to decide first, the four things that delay shoots, what actually moves a quote, and how to compare two proposals fairly.
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Film House, Soho: six visits, six films, one pre-launch campaign for Hines
Hines was finishing a Soho landmark while the conversations that fill a building were already happening. We went back six times between September 2025 and March 2026 and made six films, one per visit: the concept, the architecture, the amenities, the history, a day in the life and the neighbourhood.
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Film the journey, not the finished building
Most development films get commissioned eight weeks before practical completion, by which point everything interesting is behind plasterboard. Filming across the programme comes in three shapes, and on Film House in Soho it meant going back six times.
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Commercial property video production, London (/services/ rebuild)
Full rebuild of /services/ body copy: 1,326 words up from 197, real client proof high on the page, worked examples on Film House and Olympia, process, price signal, four FAQs, and every CTA pointing at /quote/.
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Commercial property video production, Manchester and the North West (new page)
New commercial North West page written to seo-website's Spec 2: 1,074 words, national commercial proof framed honestly, the Altrincham proximity argument, asset type blocks, price signal, five FAQs and every CTA at /quote/. Deliberately non residential so it cannot cannibalise /property-videographer-manchester/.
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Filming a development while it's being built: how an in-build journey film works
Nearly half of Central London's 2026 office completions were let before they were finished, and the occupiers behind those deals started looking three years out. That is the window most schemes never film — and it is a different product from time-lapse.
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What does a development film cost?
What actually drives the price of a development film — scope, crew, locations and deliverables — and how to brief for the budget you have.
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What to include in a development film
The building blocks of a film that sells a scheme: story, design intent, location, people and the deliverables that do the work.
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Video vs CGI for off-plan and pre-let
CGI shows what a building will be; film shows what’s real now. When to use each — and why the strongest pre-launch campaigns use both.
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How video supports a leasing campaign
From the headline film to the agent toolkit and social cut-downs — how video accelerates enquiries and helps fill space faster.
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Got a scheme to market?
Let's talk about the film and the campaign around it.